Retail success today is about serving the individual consumer. Consumers want to shop where they are, and they want a two-way interaction with retailers, not just a big BUY NOW. They want to feel like brands are relevant to them, and like they’re in control of the shopping process.
We helped McKinsey & Company consulting develop this infographic to visualize research it did around the current “Me” marketplace. The infographic pulls together disparate data points, organizing them around three pillars: technology, tools, and talent.