Founded in 2012, VTS is the leading leasing and asset management platform for the Commercial Real Estate (CRE) industry. Their solution enables office, retail, and industrial landlords and brokers to transform their leasing process and convert leads to leases 41% more efficiently. The company’s headquarters is located in New York with offices in San Francisco, Chicago, Boston, Los Angeles, London, and Toronto.
Dealing with a large and diversified audience can be challenging and VTS needed an easy way to scale their content production and educate their many user personas about their solution. By partnering with Visually, they were able to achieve great results and discover a new way to engage and empower their audience with this information.
So if you want to learn more about it, we invite you to read this article and learn how VTS overcame a roadblock in their communication strategy.
Where to start?
At VTS, content marketing supports the company’s growth, and nowadays is very important to attract, educate, and retain customers. So, the marketing team is focused on creating and promoting content pieces like blog posts, ebooks, videos, success stories, and infographics.
VTS’ marketing team speaks to multiple customer profiles, such as leasing and asset managers, agency brokers, tenant rep brokers, and the C-suite members who are important decision-makers in the buying process. Now, try to explain your solution to these different audiences, knowing that you and your software solve different problems for each one. We know that a great communication effort will be necessary to explain the solution and scale the production in a content marketing team, so does the VTS marketing team.