How VTS used infographics to teach their audience about a complex solution

Where to start?

At VTS, content marketing supports the company’s growth, and nowadays is very important to attract, educate, and retain customers. So, the marketing team is focused on creating and promoting content pieces like blog posts, ebooks, videos, success stories, and infographics.

VTS’ marketing team speaks to multiple customer profiles, such as leasing and asset managers, agency brokers, tenant rep brokers, and the C-suite members who are important decision-makers in the buying process. Now, try to explain your solution to these different audiences, knowing that you and your software solve different problems for each one. We know that a great communication effort will be necessary to explain the solution and scale the production in a content marketing team, so does the VTS marketing team.

In order to better clarify their solution, VTS proposed creating a new infographic series to explain the differences between life before and after their product: “A Day in the Life of a…” according to each stakeholder they needed to work with through the buying process. They partnered with Visually on the execution of these content projects.

Why choose infographics?

After several campaigns and interactions with the personas, VTS understood they had two key barriers to explaining how their platform works: explaining how the product worked could get very complex very quickly, and their audience wasn’t technologically familiar with the modern platforms of today.

The marketing team turned to visual content like an infographic because it’s easier to explain and also to understand in terms of communication. So VTS did a persona-based strategy to explain how their platform makes life easier for each user. The infographics did a much better job of visualizing the outcomes of VTS from a tactical perspective.

The final result was a series of infographics focused on the CEO, CFO, broker, leasing manager, property manager, and asset manager (with more to come).

How easy was it to add Visually to the VTS marketing team’s routine?

One of the biggest roadblocks for producing visual content was the team’s ability to scale production. Without a designer on staff, the marketing team partnered on this work with various freelance designers. But no one they had worked with before had experience creating infographics.

VTS needed a new design resource that could execute on their vision and wanted a partner who could create a good process in terms of organization and collaboration to bring these infographics to life seamlessly, and on deadline.

With Visually, VTS was able to access the needed highly-experienced talent for these infographics through our talent pool. After their first infographic project with us, VTS continues to come back with new projects because the process, talent, and the platform has enabled them to deliver content on a reliable schedule.

“We really like the Visually platform. The reminder and milestone notifications are really helpful for us as well as being able to work with everyone on the project in an environment outside of email. In the past, communication was getting lost in a long email chain, so Visually helped to clarify the creative process.

We can say that Visually was successfully included in the marketing team’s routine.

The final results of VTS’ infographics

The series of infographics were used for different sorts of campaigns, like emails, social media, and inbound marketing, focusing on raising awareness about the solution and how it could impact every listed stakeholder in their routines.

Achieving almost 5.000 impressions in a short period of time and the average time on page of 2:50s and 60 organic keywords, which means that the audience is truly engaging, reading the content, and being aware of the problems and roadblocks that they can solve during their work routine.

You can check all the series on VTS’s website.

So if you want to check more stories like this and discover how Visually can help your business to scale your content production, access our website or feel free to ask for a quote!

How VTS used infographics to teach their audience about a complex solution

Where to start?

Why choose infographics?

How easy was it to add Visually to the VTS marketing team’s routine?

The final results of VTS’ infographics

Visual Content That Works