Building the Perfect Pitch Deck: How MuleSoft Secured Its Future

MuleSoft is a software-as-a-service (SaaS) with the ambitious goal of enabling global enterprises to connect apps, data, and devices. As the market leader in this space, MuleSoft had big plans to accelerate its growth, but it needed help selling its vision to potential investors.

“We needed to create the best pitch deck that our investors had ever seen,” said Matt Langdon, MuleSoft’s CFO. “We were reaching out to esteemed investors—public market investors and private market investors. They’re used to seeing compelling content for IPOs. We are not any smaller and did not want to look any smaller.”

Seeking a creative team that would understand MuleSoft’s business model and deliver a compelling pitch deck for potential investors, Langdon came to Visually.

Crafting a Story on a Deadline

Langdon had a strong sense of the story that MuleSoft wanted to share with investors, and he wanted to retain close control over the creative process to make sure things were just right. He also needed a quick turnaround.

“We were facing a short two-to-three week window to get the presentation done. We were confident that Visually had our backs—and they did. But the story was too important for us to work with a large, scattered team,” says Langdon. “There was too much at stake, so quality control and adherence were aspects of the project that we monitored closely. It was a responsive process that led us towards our most successful end result.”

To keep a tight knit approach, Visually matched Mulesoft with two designers who were ready to dive in and work closely with Langdon to produce a winning deck.

Working Efficiently

With less than three weeks to finalize the presentation, Langdon didn’t have time for hiccups and delays. He relied on Visually’s collaboration platform to create a workflow and keep the timing from slipping.

“Our account manager guided us through the process,” says Langdon. Starting with a brief that laid out the construct and overarching metaphors Langdon wanted to use for the deck, the team worked in lock step to deliver on time. “We got to the end result faster, with fewer revisions than I thought we would. Everyone stepped up to produce great work.”

“Even with our time constraints, there was no sacrifice of quality for speed,” said Langdon.

Don’t Skimp on Quality

“MuleSoft is establishing a new standard for enterprise connectivity across data, applications, and devices,” says Langdon. “The company has established its stake in an industry that is in a perpetual state of change.”

To make a big splash with potential investors, MuleSoft needed its pitch deck to reinforce its reputation as a company that is bringing big changes to its target market.

Its pitch desk helped it do just that: MuleSoft secured a $128 million round of funding (at a whopping $1.5 billion valuation), which means it will be able to pursue its vision on its own terms..

“This approach was the right one to take,” says Langdon. “Not only we were successful in our funding rounds—VCs actually told us how great our presentation looked.

Building the Perfect Pitch Deck: How MuleSoft Secured Its Future

Crafting a Story on a Deadline

Working Efficiently

Don’t Skimp on Quality

Visual Content That Works